Privacy Policy

Last updated: May 2026

1. Introduction

Welcome to the privacy policy for Advanced Invasives. We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you about how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.

2. Important Information and Who We Are

Advanced Invasives is the data controller and is responsible for your personal data (referred to as "we", "us" or "our" in this privacy policy).If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact us using the details set out below:

  • Full name of legal entity: Advanced Invasives Ltd

  • Email address: daniel@advancedinvasives.com

  • Postal address: Sophia House, 28 Cathedral Road, Cardiff, CF11 9LJ

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.

3. The Data We Collect About You

Personal data means any information about an individual from which that person can be identified. We may collect, use, store, and transfer different kinds of personal data about you which we have grouped together as follows:

  • Identity Data: Includes first name, last name, and title.

  • Contact Data: Includes email address, telephone numbers, and company/organisation name.

  • Technical Data: Includes internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.

  • Usage Data: Includes information about how you use our website, products, and services.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious beliefs, sex life, sexual orientation, political opinions, trade union membership, or information about your health and genetic/biometric data).

4. How Is Your Personal Data Collected?

We use different methods to collect data from and about you, including through:

  • Direct interactions: You may give us your Identity and Contact Data by filling in forms on our site (such as a "Contact Us" or enquiry form) or by corresponding with us by post, phone, email, or otherwise. This includes enquiries regarding our expert witness services and research and development capabilities.

  • Automated technologies or interactions: As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, server logs, and other similar technologies.

5. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • To respond to enquiries: Where you have contacted us requesting information about our invasive plant R&D or expert witness services (Legitimate Interests).

  • Website improvement: To administer and protect our business and this website, and to deliver relevant website content to you (Legitimate Interests).

  • With your consent: Where you have explicitly opted in to receive marketing communications or accepted non-essential cookies (Consent).

6. Disclosures of Your Personal Data

We do not sell your data. We may share your personal data with trusted third parties purely to help us run our business and website, including:

  • IT and system administration service providers (e.g., website hosting providers, email platforms).

  • Professional advisers including lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, and accounting services.

  • Regulators and other authorities based in the United Kingdom who require reporting of processing activities in certain circumstances.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law.

7. International Transfers

We ensure your personal data is protected by requiring all our group companies and third-party processors to follow the same rules when processing your personal data. If we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring appropriate safeguards are implemented.

8. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know.

9. Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements.If you contact us regarding a potential expert witness or R&D project, we may retain your details for the duration of our professional relationship and for a subsequent period required to comply with statutory legal limitation periods.

10. Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data, including the right to:

  • Request access to your personal data.

  • Request correction of your personal data.

  • Request erasure of your personal data.

  • Object to processing of your personal data.

  • Request restriction of processing your personal data.

  • Request the transfer of your personal data.

  • Right to withdraw consent.

If you wish to exercise any of the rights set out above, please contact us at daniel@advancedinvasives.com

11. Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.