World leading invasive plant expertise

Built upon six core pillars

World leading invasive plant expertise

Built upon six core pillars

The Standard in Evidence-Led Invasive Plant Management

The Science of Certainty

Founded in 2016 as a spin-out from Swansea University’s Department of Biosciences, Advanced Invasives bridges the gap between academic rigour and real-world application.

Led by Dr Daniel Jones, we provide the technical, legal, and strategic insight required to solve the most complex challenges posed by invasive plants, with a specialist focus on Japanese Knotweed.

We mitigate risk, protect assets, and provide the scientific certainty necessary for global leaders, large landowners, and government bodies to act with confidence.

Advisory & Integrated Project Services

Specialist advice at critical stages of an asset lifecycle

Even the best-managed organisations need specialist advice to mitigate risks during critical stages of an asset’s development or investment lifecycle.

Our Six Core Pillars of Excellence

Clarity where others find complexity

We operate at the intersection of science and strategy, applying evidence-led thinking across legal, commercial, environmental, and operational contexts.

01

Expert Witness

Authoritative expert testimony and litigation support for encroachment, property value, and professional negligence disputes.

02

Research & Development

ai:LAB tests, refines, and validates new methods so clients use solutions backed by data rather than anecdote.

03

Strategy

Data-led Integrated Pest Management for clients managing invasive species as a long-term asset risk.

04

Multiscale Analysis

Forensic site detail and landscape-scale geographic analysis that uncover what standard surveys overlook.

05

Complex Projects

Technical and logistical certainty for ecologically sensitive sites, infrastructure, and high-value developments.

06

CPD

Professional development and accredited training that translate research into commercial practice.

Risk management

Legal / Operations

Reduced risk through avoidance of uncertain land purchases and minimisation of project delays and litigation.

Corporate Strategy

ESG / Executive

Enhancing sustainability, long-term viability, and investor attractiveness while reducing the carbon footprint of management.

Environment & Planning

Ecologists / Local government

Achieving Biodiversity Net Gain and improving local ecosystems beyond simple compliance.

Strategic Impact and Outcomes

Mapped to the needs of critical stakeholders

“My goal was never just to kill weeds. It was to build a framework where land management decisions are based on data, not anecdotes.”

Meet the Founder

Dr Daniel Jones MA, MEWI Cert

Dr Jones is a leading authority on the ecology and management of invasive plant species. His doctoral research at Swansea University into the long-term management of Japanese Knotweed is among the most extensively cited work in the field.

As a Full Member of The Academy and a Certified Expert Witness, Dr Jones translates complex biological data into clear, actionable insights for legal teams, global corporations, and government bodies.

Looking for an evidence-led approach to invasive plants?